{"id":10596,"date":"2026-09-11T21:34:05","date_gmt":"2026-09-11T19:34:05","guid":{"rendered":"https:\/\/www.kdramakopi.com\/?post_type=kdrama&p=10596"},"modified":"2026-09-11T21:34:05","modified_gmt":"2026-09-11T19:34:05","slug":"business-proposal","status":"publish","type":"kdrama","link":"https:\/\/www.kdramakopi.com\/en\/kdrama\/business-proposal\/","title":{"rendered":"Business Proposal"},"content":{"rendered":"

Shin Ha-ri (Kim Se-jeong)<\/strong>, a researcher at the food company Go Food, agrees to replace her best friend for a fee Jin Young-seo (Seol In-ah)<\/strong> during a blind date. Her goal is simple: to act extravagantly enough to scare off the suitor. But he turns out to be Kang Tae-moo (Ahn Hyo-seop)<\/strong>, the new CEO of Go Food\u2026 and therefore Ha-ri\u2019s own boss. Tae-moo, tired of the meetings arranged by his grandfather Kang Da-goo (Lee Deok-hwa)<\/strong>, decides, against all expectations, that he will marry the woman he has just met. Ha-ri must then maintain her false identity while hiding the fact that she works for him. Meanwhile, the real Young-seo falls under the spell of Cha Sung-hoon (Kim Min-kyu)<\/strong>, Tae-moo's secretary and close friend. <\/p>\n\n\n\n

Amid fake dates, a \"love contract,\" misunderstandings, and their professional lives, the two couples gradually grow closer, making the series a deliberately lighthearted office romantic comedy that plays with classic K-drama clich\u00e9s.<\/p>\n\n\n

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\"business-proposal-poster\"<\/figure>\n<\/div>\n\n\n

Impact and Success <\/h2>\n\n\n\n

Business Proposal<\/em> has been one of the most popular Korean romantic comedies of 2022<\/strong>, with particularly strong growth during its run. Starting with a national viewership rating of 4.9 %, the series surpassed 10 % as early as its sixth episode and reached a record high of 11.6 % in episodes 9 and 10; the finale attracted 11.4 % of viewers, according to Nielsen Korea. Its success also extended internationally thanks to Netflix, where the series established itself as one of the most-watched Korean productions of that period. <\/p>\n\n\n\n

The drama's popularity stems in large part from its fast pace, its unapologetic humor, and, above all, the two couples Ahn Hyo-seop\/Kim Se-jeong<\/strong> and Kim Min-kyu\/Seol In-ah<\/strong>, both of whom won the Best Couple Award at the 2022 SBS Drama Awards. At the same ceremony, Ahn Hyo-seop and Kim Se-jeong each won the Top Excellence Award in the comedy\/romance category, while Kim Min-kyu received the Excellence Award. <\/p>\n\n\n\n

The series has thus helped significantly boost the international popularity of its four lead actors and remains a a modern classic of the Korean office rom-com<\/strong>, particularly associated with the tropes of the fake date, the boss-employee dynamic, and the contractual relationship.<\/p>\n\n\n\n

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