{"id":10051,"date":"2026-08-27T14:58:36","date_gmt":"2026-08-27T12:58:36","guid":{"rendered":"https:\/\/www.kdramakopi.com\/?p=10051"},"modified":"2026-08-27T14:58:36","modified_gmt":"2026-08-27T12:58:36","slug":"kim-soo-hyun-consigue-su-primera-victoria-judicial-frente-a-una-agencia-de-publicidad-en-un-caso-por-valor-de-570-millones-de-wones","status":"publish","type":"post","link":"https:\/\/www.kdramakopi.com\/es\/kim-soo-hyun-remporte-une-premiere-victoire-judiciaire-face-a-un-annonceur-dans-une-affaire-a-570-millions-de-wons\/","title":{"rendered":"Kim Soo-hyun consigue su primera victoria judicial frente a una agencia de publicidad en un caso por valor de 570 millones de wones"},"content":{"rendered":"

Se acaba de dictar una primera sentencia en los litigios que enfrentan a Kim Soo-hyun y su agencia Gold Medalist con varios antiguos anunciantes. El 27 de agosto, el tribunal del distrito este de Se\u00fal desestim\u00f3 la demanda de la marca suiza de relojer\u00eda Mido, que reclamaba aproximadamente 570 millones de wones<\/strong> (aproximadamente 354 000 \u20ac \/ 412 000 $), lo que corresponde a una parte del importe abonado en el marco de su contrato publicitario con el actor.<\/p>\n\n\n\n

Esta decisi\u00f3n est\u00e1 siendo objeto de especial atenci\u00f3n, ya que se trata de la primera sentencia dictada en el marco de los distintos procedimientos iniciados por marcas<\/strong> tras las acusaciones que hab\u00edan afectado profundamente a las actividades de Kim Soo-hyun en 2025.<\/p>\n\n\n\n

\"mido-perd-proces-kim-soohyun\"
Kim Soo-hyun posaba para la marca de relojes Mido antes de que surgiera toda la pol\u00e9mica. Fuente de la foto: Mido<\/figcaption><\/figure>\n\n\n\n

El tribunal desestima la solicitud de reembolso de Mido<\/h2>\n\n\n\n

Mido colaboraba con Kim Soo-hyun desde 2020 y renovaba peri\u00f3dicamente su contrato con el actor. En noviembre de 2024, la marca hab\u00eda acordado una nueva pr\u00f3rroga de un a\u00f1o por un importe de 900 millones de wones.<\/p>\n\n\n\n

Tras el estallido de la la pol\u00e9mica en torno a Kim Soo-hyun<\/a>, Mido hab\u00eda decidido poner fin a la colaboraci\u00f3n y hab\u00eda solicitado la devoluci\u00f3n de la parte de los honorarios correspondiente al periodo restante del contrato. La marca consideraba que el valor comercial de su modelo se hab\u00eda visto afectado y estimaba que esta situaci\u00f3n constitu\u00eda un motivo v\u00e1lido para rescindir el acuerdo y recuperar parte de las cantidades abonadas.<\/p>\n\n\n\n

Gold Medalist, por el contrario, defend\u00eda la idea de que el actor no era responsable de la situaci\u00f3n, afirmando que la pol\u00e9mica se deb\u00eda a declaraciones falsas realizadas por terceros y a documentos manipulados.<\/p>\n\n\n\n

Seg\u00fan los medios de comunicaci\u00f3n coreanos, el tribunal ha concluido finalmente que No se daban las condiciones que justificaran la rescisi\u00f3n del contrato<\/strong> y, por lo tanto, desestim\u00f3 la solicitud de Mido.<\/p>\n\n\n\n

El abogado de Kim Soo-hyun se pronuncia sobre esta primera resoluci\u00f3n<\/h2>\n\n\n\n

Bang Sung-hoon, abogado del bufete Pyeongsan y representante legal de Kim Soo-hyun, ha recordado a OSEN que este caso es el primero en llegar a la fase de sentencia entre los distintos litigios publicitarios en curso: \u00abDe entre las marcas que han emprendido acciones legales contra Kim Soo-hyun, este es el primer caso en el que se ha dictado sentencia. Los juicios iniciados por las dem\u00e1s marcas siguen en curso y, por el momento, a\u00fan no se ha fijado ninguna fecha para la sentencia\u00bb.\u00bb<\/p>\n\n\n\n

Seg\u00fan \u00e9l, la cuesti\u00f3n central en estos distintos casos sigue siendo la de la responsabilidad directa del actor.<\/p>\n\n\n\n

\u00abEn definitiva, lo m\u00e1s importante es saber si Kim Soo-hyun tiene o no alguna responsabilidad en este asunto. Los resultados de la investigaci\u00f3n han demostrado que fue v\u00edctima de un tercero que difundi\u00f3 informaci\u00f3n falsa y manipul\u00f3 pruebas, y que el autor de estos hechos se encuentra actualmente detenido y siendo juzgado\u00bb.\u00bb <\/p>\n\n\n\n

El abogado reconoce que los anunciantes tambi\u00e9n han sufrido las consecuencias econ\u00f3micas de la pol\u00e9mica, pero considera que la sentencia del tribunal establece una distinci\u00f3n importante en cuanto a qui\u00e9n debe asumir la responsabilidad de esas p\u00e9rdidas: \u00abEs cierto que los anunciantes tambi\u00e9n han sufrido da\u00f1os a causa de esta situaci\u00f3n. Pero el sentido de la resoluci\u00f3n del tribunal es que esos da\u00f1os no deben reclamarse a una modelo que no es responsable de los hechos\u00bb.\u00bb<\/p>\n\n\n\n

No obstante, se muestra prudente en cuanto a los dem\u00e1s procedimientos, ya que los contratos no son necesariamente id\u00e9nticos de una marca a otra. \u00abLas cl\u00e1usulas difieren ligeramente seg\u00fan los anunciantes, por lo que sus argumentos no son exactamente los mismos, pero, en general, siguen siendo similares. Dado que esta primera solicitud ha sido denegada, esperamos, con cautela, que los dem\u00e1s casos tambi\u00e9n puedan resolverse de manera similar\u00bb.\u00bb<\/p>\n\n\n\n

Hay varios procedimientos m\u00e1s que siguen en curso<\/h2>\n\n\n\n

De hecho, Kim Soo-hyun y Gold Medalist siguen inmersos en varios litigios con antiguos socios publicitarios, entre los que se encuentran Eider, Cuckoo, FromBIO y Trendmaker.<\/p>\n\n\n\n

Seg\u00fan la prensa coreana, el importe total de las distintas solicitudes ascender\u00eda a unos 10 000 millones de wones<\/strong>, entre reclamaciones de reembolso de honorarios y indemnizaciones por da\u00f1os y perjuicios.<\/p>\n\n\n\n

Por lo tanto, esta victoria frente a Mido no significa autom\u00e1ticamente que los dem\u00e1s procedimientos vayan a tener el mismo resultado. Cada tribunal deber\u00e1 examinar las cl\u00e1usulas espec\u00edficas de los distintos contratos y los argumentos esgrimidos por las partes.<\/p>\n\n\n\n

No obstante, la decisi\u00f3n se produce en un contexto judicial que ha cambiado considerablemente en los \u00faltimos meses. Las autoridades encargadas de la investigaci\u00f3n han concluido, en particular, que algunos de los elementos presentados para respaldar las acusaciones contra Kim Soo-hyun hab\u00edan sido manipulados, entre ellos un archivo de audio que se presentaba como la voz de Kim Sae-ron y unas conversaciones de KakaoTalk atribuidas al actor.<\/p>\n\n\n\n

Al mismo tiempo, Kim Soo-hyun hab\u00eda sido objeto de una investigaci\u00f3n, en particular por infringir la ley de protecci\u00f3n de la infancia, un procedimiento que ha concluido recientemente con una decisi\u00f3n de no remitir el caso a la fiscal\u00eda por falta de cargos<\/strong>.<\/p>\n\n\n\n

Tras una larga pausa en sus actividades, el actor tambi\u00e9n ha vuelto a hacer apariciones p\u00fablicas, sobre todo en el evento Mahakarya RCTI 37 celebrado en Yakarta.<\/p>\n\n\n

\n
\"\"
Kim Soo-hyun el 23 de agosto de 2026 en Yakarta, durante el evento de RCTI. Fuente de la foto: Fanbase Thailand Kim Soo Hyun<\/figcaption><\/figure>\n<\/div>\n\n\n

Esta decisi\u00f3n relativa a Mido constituye ahora un primer precedente en el aspecto comercial del asunto, pero A\u00fan quedan por resolverse varios litigios con otros anunciantes.<\/strong>.<\/p>\n\n\n\n

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