{"id":10671,"date":"2026-09-13T16:10:40","date_gmt":"2026-09-13T14:10:40","guid":{"rendered":"https:\/\/www.kdramakopi.com\/?post_type=kdrama&p=10671"},"modified":"2026-09-13T16:10:40","modified_gmt":"2026-09-13T14:10:40","slug":"dominare-il-territorio","status":"publish","type":"kdrama","link":"https:\/\/www.kdramakopi.com\/it\/kdrama\/king-the-land\/","title":{"rendered":"King the Land"},"content":{"rendered":"

Gu Won (Lee Jun-ho)<\/strong> \u00e8 l'erede del potente King Group<\/strong>, un conglomerato che possiede, tra l\u2019altro, alberghi, una compagnia aerea e negozi duty-free. Intelligente e carismatico, detesta pi\u00f9 di ogni altra cosa i sorrisi forzati e si ritrova coinvolto in una lotta per la successione con la sua sorellastra Gu Hwa-ran (Kim Sun-young)<\/strong>. <\/p>\n\n\n\n

Al suo ritorno al King Hotel<\/strong>, incontra Cheon Sa-rang (Im Yoon-ah)<\/strong>, una dipendente appassionata del proprio lavoro, il cui sorriso perenne le \u00e8 valso il soprannome di \u00abregina del sorriso\u00bb. Inizialmente infastidito da questo atteggiamento che considera artificiale, Won scopre gradualmente che Sa-rang \u00e8 una giovane donna sincera e laboriosa, costretta ad affrontare costantemente le esigenze e i pregiudizi del settore alberghiero. Il loro rapporto professionale conflittuale si trasforma cos\u00ec in attrazione e poi in una vera e propria storia d\u2019amore. <\/p>\n\n\n

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\"king-the-land-poster\"<\/figure>\n<\/div>\n\n\n

Intorno a loro, Noh Sang-sik (Ahn Se-ha)<\/strong>, segretario e migliore amico di Won, nonch\u00e9 le due migliori amiche di Sa-rang, Oh Pyeong-hwa (Go Won-hee)<\/strong>, assistente di volo, e Kang Da-eul (Kim Ga-eun)<\/strong>, impiegata in un negozio duty-free e madre di famiglia, vivono le loro storie. <\/p>\n\n\n\n

Attraverso la coppia protagonista, King the Land<\/em> gioca volutamente con i codici classici della commedia romantica coreana (l'erede di un chaebol, la relazione tra capo e dipendente e le differenze sociali), affrontando al contempo il tema del rispetto sul lavoro, la ricerca della felicit\u00e0 e il desiderio di costruire una relazione sana.<\/p>\n\n\n\n

Impatto e successo <\/h2>\n\n\n\n

King the Land<\/em> ha incontrato un grande successo sia in Corea del Sud che a livello internazionale nel 2023<\/strong>. <\/p>\n\n\n\n

Su JTBC, la serie televisiva ha esordito con un indice di ascolto nazionale di 5,075 %, supera rapidamente i 10 % e chiude con il suo record personale di 13,789 % a livello nazionale e 14,534 % nella regione di Seul. La media si attesta a 10,205 % a livello nazionale, rendendo la serie uno dei successi televisivi di JTBC di quell\u2019anno. La serie ha beneficiato anche di una forte visibilit\u00e0 su Netflix: i dati di streaming statunitensi citati nella fonte riportano 3,7 milioni di spettatori unici su Netflix nella sola settimana dal 26 giugno al 2 luglio 2023. <\/p>\n\n\n\n

L\u2019intesa tra Lee Jun-ho e Im Yoon-ah \u00e8 diventata uno dei principali motori della sua popolarit\u00e0. Agli APAN Star Awards 2023, i due attori hanno vinto il Best Couple Award; Lee Jun-ho ha inoltre ottenuto il Daesang, il Global Star Award e il premio di popolarit\u00e0, mentre Im Yoon-ah ha vinto il premio di popolarit\u00e0 femminile. Lee Jun-ho ha inoltre ricevuto il Daesang \u2013 Attore dell\u2019anno agli Asia Artist Awards, e King the Land<\/em> nel 2024 ha vinto il Gran Premio dei Korea Communications Commission Broadcasting Awards. <\/p>\n\n\n\n

Il successo della serie ha varcato i confini della Corea: un remake turco<\/strong> \u00e8 stato annunciato, in particolare, nel 2024. Nonostante una trama volutamente semplice e incentrata sulla storia d'amore, King the Land<\/em> si \u00e8 cos\u00ec affermato come una delle commedie romantiche coreane di successo internazionale del 2023<\/strong>, in particolare grazie alla coppia Lee Jun-ho\u2013Im Yoon-ah e al suo approccio leggero e consapevole ai grandi clich\u00e9 del genere.<\/p>\n\n\n\n

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