Ms. Incognito Incognito

• Original title : 착한 여자 부세미
• Other title: Good Woman Bu Se Mi! Nice Woman Boo Se Mi!
• Number of episodes: 12, 1h10
• Air date: September 29 to November 4, 2025, Mondays and Tuesdays
• Broadcaster: ENA, Genie TV, Viki
• Directed by Ahn Tae-jin, Park Yoo-young
• Screenwriter: Hyun Gyu-ri
• Genre: thriller, crime, romance
• Casting: Jeon Yeo-been, Jung Jin-young, Seo Hyun-woo, Jang Yoon-ju, Joo Hyung-young

Kim Young-Ran (Jeon Yeo-been), a bodyguard with a troubled past, has always lived in precarious circumstances. Fate suddenly offers her an unexpected opportunity: to marry, under contract, the dying president of the powerful Gasung Group. In exchange, she must live for 3 months under a false identity, that of Bu Se-Mia young woman from a good background, gentle and loved by all.

Sent to a peaceful village to work as a schoolteacher, she strives to play her role to perfection. The inhabitants, charmed by her kindness, welcome her with open arms. All except one: Jeon Dong-Min (Jung Jin-young), a suspicious single father whose son is in Bu Se-Mi's class. As she tries to protect her cover and escape the lusts of the president's legacy, Kim Young-Ran finds herself caught between lies, burgeoning feelings and secrets she hadn't anticipated.

Jung Jinyoung plays Jeon Dong-min, a single father who raises his son and grows strawberries in the village of Muchang. He was once a young man with exceptional talent in taekwondo—so much so that he dreamed of joining the national team—and a friendly disposition. Today, after facing countless difficulties raising his son alone, he leads a cautious and cynical life.

He argues daily with his 7-year-old son over which girl group is the best, often revealing a childish side. Yet, deep down, he dreams of being his son’s greatest source of support. Then, Boo Se-mi, a prestigious new teacher, arrives at his son’s kindergarten, once again stirring up Jeon Dong-min’s anxious instincts.