Posters

Check out all the posters for the new K-dramas—also known as «posters» in the world of Korean TV series.

In South Korea, a series typically unveils several posters as part of its promotional campaign. First comes a teaser poster—often minimalist—to announce the release date and set the tone. Next come character posters, which introduce each hero and their world, and finally the main poster, which features the entire cast. Some series even release new visuals during their run to mark a plot twist.

An intriguing tagline, a pose that speaks volumes, a detail tucked away in the background: we break down each poster to tell you what it reveals about the story and the characters.